Influencer Program

Houme Influencer Program: Step-by-Step Guide

Program Overview:

Houme is excited to launch an exclusive influencer program designed to promote our range of products. Influencers are invited to participate and receive free products in return for creating engaging content. This page provides a detailed guide on how to participate in the program.

Step 1: Eligibility Criteria

  • Target Audience: Influencers with a focus on lifestyle, home decor, fashion, or related niches.
  • Follower Count: Minimum of 1,000 followers on Instagram.
  • Engagement Rate: Consistent engagement rate of at least 3%.
  • Previous Collaborations: Preferably have a history of successful brand collaborations, though newcomers with high potential are welcome.

Step 2: Program Enrollment

  1. Purchase a Product:

    • Visit www.houme.in and purchase any product.
    • Keep the order number and product details handy.

  2. Sign Up:

    • Fill out the Houme Influencer Program Application Form here. Provide your social media handles, order details, and a brief description of your content style.
    • Wait for approval from the Houme team. Approved influencers will receive a confirmation email with further instructions.

Step 3: Content Creation Guidelines

  1. Create a Reel:

    • Feature the purchased product in a creative, engaging, and authentic reel.
    • Ensure the reel is between 15-60 seconds.
    • Highlight the product’s unique features and how it fits into your lifestyle.

  2. Content Requirements:

    • Tag @houme.in in the reel.
    • Use the hashtags #HoumeInStyle and #HoumeReelDeal and others for maximum reach
    • The reel should have clear visuals, good lighting, and align with Houme’s brand aesthetic (elegant, modern, and relatable).

  3. Submission for Approval:

    • Once the reel is ready, share it with the Houme team for review. You can DM us on Instagram or send it via whatsapp to 9072718033.
    • Wait for approval. Once approved, you can post the reel on your Instagram feed.

Step 4: Collaboration Process

  1. Posting the Reel:
    • After receiving approval, post the reel on your Instagram account.
    • Ensure that the reel remains live on your account for at least 30 days.
  2. Engage with Your Audience:
    • Actively engage with your followers by responding to comments and questions related to the reel and the product.

Step 5: Reward and Product Selection

  1. Choose Your Free Product:

    • Upon successful posting and verification of the reel, select a product of your choice from www.houme.in.
    • Submit your selection via the Product Request Form here.
    • The selected product will be shipped to you free of charge, along with your next order.
      • No Minimum order value for 2nd order.
      • Free product will be added over and above any offers applied on 2nd order. For example if you have placed Buy 1 Get 1 free order, you will get additional one product added to your order.

  1. Additional Benefits:

    • Exclusive Membership Group: Get access to Houme's exclusive membership group on WhatsApp. Here, you'll enjoy complimentary access with every order.
    • Monthly Free Product Trials: Receive one newly launched free product every month with your order.
    • Exclusive Pricing: Enjoy exclusive product pricing available only to members.
    • Early Access: Be the first to access sales, discounts, and special offers.
    • The free product is over and above any existing offers on the website.
    • High-performing influencers may be considered for future paid collaborations and feature posts on Houme’s official social media channels.
    • Paid promotions of reels from Houme's account.

Step 6: Tracking and Reporting

  1. Performance Tracking:

    • Influencers are encouraged to share the performance of their reel (views, likes, comments) with the Houme team.
    • Regular updates help us gauge the success of the campaign and offer more opportunities for collaboration.

  2. Feedback:

    • Houme values your feedback. After the collaboration, share your experience and suggestions for improvement.

Step 7: Terms and Conditions

  1. Content Ownership:
    • By participating, you agree to allow Houme to use your content for marketing purposes (with due credit).
  2. Exclusivity:
    • During the campaign, influencers are requested not to promote competing brands in the same category.
  3. Timelines:
    • The program is valid until 31st August. Reels must be posted within two weeks of receiving approval.
  4. Compliance:
    • Ensure compliance with Instagram’s community guidelines and advertising policies.

Step 8: Communication

  1. Support and Queries:
    • For any questions or support, reach out to us via Instagram DM or email at influencer@houme.in.
  2. Ongoing Collaboration:
    • Stay connected with Houme for future campaigns and opportunities by following our Instagram handle and subscribing to our newsletter.

Join the Houme Influencer Program Today and Start Creating!

For more details, visit our website www.houme.in or message us directly. We can’t wait to see your creativity shine!

Sample Reel Content

  • Ice Roller: 
    • https://youtube.com/shorts/szlsK5lD_uw?si=8UogCvel5UXDYblf
    • https://youtube.com/shorts/C45Z_jdkF7c?si=SDZOOAnCizJ0tcuo
    • https://youtube.com/shorts/SK8_jRCkOWE?si=eTcGaA3yxAjYshQ_
  • Wash Bag
    • https://youtube.com/shorts/N4Gih0sNaRQ?si=Tud66geuf_sBYPVL
    • https://youtube.com/shorts/O1e9VuvQ3yY?si=kRfWO531wNd8rJJY